Social Studio, Salesforce’s social media measurement service, has been certified as a launch partner for YouTube’s Measurement Program, a new service that looks to verify the YouTube data used by measurement companies for clients.
Social Studio allows customers to upload videos, manage their content, and monitor conversations on YouTube, to better track viewer engagement. The YouTube Measurement Program — which includes five other launch partners besides Salesforce — aims to make the data associated with YouTube videos the same regardless of the tracking service.
“We’ve worked closely with YouTube to audit our platform and metrics to ensure that Social Studio provides YouTube marketers with the highest quality experience possible across publishing, engagement, analytics, and customer care,” Luke Ball, VP of product management for Salesforce, wrote in a blog post. “We are excited to partner with YouTube to provide this additional layer of transparency around enterprise marketing performance and analytics.”
Ball pointed out that YouTube has already been a big part of Social Studio, with users of the Salesforce platform able to quickly engage with YouTube comments on their videos. He pointed to an example of KLM Royal Dutch Airline using the combination of Social Studio and YouTube to surprise flyers with personalized gifts at airport gates, based on social media insights.
“By bringing together Salesforce, the world’s smartest customer success platform, and YouTube, the world’s No. 1 video platform, brands will benefit from the most accurate and consistent customer and digital video data, enabling them to garner more informed insights and strengthen customer relationships,” Ball wrote.
Tubular Labs, Pixability, Socialgist, OpenSlate and Wizdeo are the other companies YouTube has partnered with for the launch of its measurement program.