Sony Preps ‘Spider-Man: Homecoming’ VR Experience

Ahead of the July 7 theatrical release of “Spider-Man: Homecoming,” the virtual reality arm of Sony Pictures is debuting a VR experience for the film, putting VR fans in the shoes of the superhero.

“Spider-Man: Homecoming VR” will be available first at special events, select movie theaters around the world (Cinemark Theaters in the U.S.), and at the CineEurope tradeshow in Barcelona, before coming to in-home VR platforms June 30.

Sony is making the VR experience available across VR platforms, including the PlayStation VR, HTC Vive and Oculus Rift.

“Spider-Man is the most beloved superhero in the world, so we knew Spider-Man: Homecoming VR had to be something special. Fans can wear the suit, fire the new web shooters and swing through the air in a faceoff with The Vulture. It’s every fan’s fantasy turned into virtual reality,” said Jake Zim, SVP of virtual reality for Sony Pictures.

The VR experience was developed CreateVR, using Intel-powered Dell Precision workstations, and has users suiting up as Spider-Man and assisted in tasks via an artificial intelligence unit built into the superhero’s suit. In addition to shooting webs, and slinging other the New York skyline, the experience has users fighting the villain Vulture.