Execs from Microsoft Azure and Sony DADC New Media Solutions will look at what it truly takes today to not only enable content for global distribution, but also securing content using new technologies and philosophies, at HITS: Spring 2017, being held May 25 at the Sheraton Universal Hotel in Los Angeles.
Here’s a look at what’s on tap in the globalization, analytics and security areas at HITS: Spring 2017:
• In the 11:30 a.m. discussion “Going Hyper-Local: Digitally-Enabling Your Studio’s Global Growth” reps from Google Play, Netflix and Warner Bros. will tackle what’s needed in the way of customization, interfaces, and market intelligence to deliver content across 190 countries, covering rights management, language and ratings localization, and availability of assets. Jay Tucker, executive director of the UCLA Anderson School Center for Management of Enterprise, Entertainment and Sports will lead the talk with Qynn Nguyen, manager of movie operations, Americas for Google Play, Lena Wasikowski, VP of global client servicing solutions for Warner Bros., and Connie Lee, content distribution manager for Netflix.
• Joel Sloss, senior program manager for Microsoft Azure, will share how one Oscar-winning production company is streamlining its data creation workflow to not only enhance collaboration and efficiency, but also prevent security leaks, including all the most prevalent threats around today (hacks, script leaks, etc.), in his noon presentation “Securing the Making of the Next Hollywood Blockbuster.”
• The 12:20 p.m. presentation “Moneyball Science Shapes Decision Making in Hollywood: The Journey of a Data Scientist” has Matthew Marolda, chief analytics officer for Legendary Entertainment, sharing how data is informing Legendary’s marketing and creative decisions, with everything from a film’s theme to its title to its casting being informed by data. He’ll offer a window into the company’s 80-person “Applied Analytics” team spread across Boston, Los Angeles and Beijing, and how it functions.
• The second keynote of the day at 2:30 p.m. will come from Tony Scott, former White House CIO, who’ll share his insights into the technological transformation underway within the federal government, with various agencies (FBI, Secret Services, Department of Homeland Security, etc.) finding better collaboration thanks to digitization, and the integration of previously disparate silos.
• The afternoon breakout session “The Last Piece of the Puzzle: A Singular Vision Worth Embracing” comes from Andy Shenkler, EVP and chief solutions and technology officer for Sony DADC New Media Solutions looking at what the industry needs to do to not only match the demands of today’s consumer, but anticipate them, with a model that allows for the sourcing of content from a single repository, geographically distributed within a secure environment (and done so with predictable costs).
• Sloss returns in the afternoon breakouts with the session “No Country for Old Security” where he looks at attacks and intrusions that can go undetected for years. He’ll also do quick survey of the latest updates to industry frameworks around security, from CDSA, MPAA and CSA, and will address cloud-specific requirements for secure content workflows in the new media.
Produced by the Media & Entertainment Services Alliance (MESA), in partnership with the Hollywood IT Society (HITS), the Content Delivery & Security Association (CDSA), and the Smart Content Council, HITS: Spring is presented by Entertainment Partners, with sponsorship by Box, TiVo, Avanade, Amazon Web Services, Expert System, IBM, MarkLogic, MediaSilo, Microsoft Azure, Composite Apps, Deluxe, EIDR, HGST, SAS, Sohonet, Sony DADC NMS, Zaszou IT Consulting and Ooyala.
For more information visit HollywoodITSummit.com.
To participate in the event contact: Garrett Randall at [email protected] or call (310) 882-9204.