M&E Connections

NAB 2017: ZOO Digital Readies Cloud-Based Dubbing Platform

At the NAB Show in Las Vegas this month, ZOO Digital is set to launch a new cloud-based dubbing platform — named ZOOdubs — a service the company promises will help improve the dubbing workflow for owners of premium TV and movie content.

The error-prone nature of current dubbing processes — offering content owners little in the way of workflow visibility, and engaging a limited pool of voice talent — results in lines of missed audio during recording sessions, leading to delays and additional costs (and frustration for clients), ZOO said in its announcement. The ZOOdubs platform aims to address those issues.

“ZOOdubs delivers a huge step forward for dubbing services. It addresses head-on the key challenges faced by content owners, and aims to shake up an industry which has been crying out for a service provider to do dubbing differently,” said Gordon Doran, president at ZOO Digital. “With ZOOdubs, the process is no longer a black hole but now an end-to-end workflow with complete visibility every step of the way.”

Script localization and adaptation, casting, auditioning, recording, editing and mixing, ZOOdubs encapsulates everything around the dubbing process, the company said. The solution marks the first time cloud technology has been used to ease the way content companies tackle the dubbing process, ZOO emphasized: “Content owners now have greater visibility of the dubbing process than ever before: they’re able to track projects as they move through the process milestones, reviewing and approving materials, and join in live dubbing sessions from anywhere in the world, at any time,” the company said in a statement.

Using ZOOdubs, voice artists can record auditions live in the cloud, allowing casting directors to search and review (and cast) on the go using an iPad. Live video direction of dubbing sessions (along with real-time collaborative script review) is carried out within ZOOdubs, the company added, with voice artists and dubbing directors able to collaborate at any time, regardless of location.

ZOOdubs will be showcased April 24-27 at the NAB Show, at ZOO Digital’s booth, SL5724.