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Ooyala Study: Shift to IP for Video Production a Smart Money Move
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A new study from video monetization tech and services firm Ooyala and the nonprofit Digital Production Partnership (DPP) group sees companies that shift to internet protocol (IP)-based processes and technologies for video production will not only see a better return on investment, but also more efficiencies in their productions.
The report — “The Business Benefits of IP Production” — surveyed nearly 30 companies in the video supply chain (including Deluxe, Prime Focus, Sony and BBC), and pegged 2022 as the tipping-point year where IP-based video production will prove beneficial for a majority of those surveyed.
“As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Belsasar Lepe, Ooyala co-founder and SVP of products and solutions. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take advantage of IP benefits immediately or incrementally as needs change over time.”
Greater cost savings (and cost avoidance) aren’t the only benefits of shifting to IP, the report found: creative benefits and competitive advantages are involved as well. Ooyala and DPP reported that IP distribution (via internet-first distribution services), live streaming, single-camera shoots, media management and cloud playout all factor in to the promise of IP productions.
“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP managing director Mark Harrison. “Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.”
At this month’s NAB Show in Las Vegas, Ooyala and the DPP will host a discussion regarding the report, Tuesday, April 25 at 8 a.m. at Ooyala’s booth, SV1000. BT Sport and PBS will take part in the discussion as well.
