Business

Accenture Interactive Picks Up Marketing Cloud Honor from Adobe (MESA)

Accenture has been recognized as the 2016 Marketing Cloud Partner of the Year – Americas by Adobe for the second year in a row. Adobe presented the award to Accenture Interactive at last night’s Adobe Summit in recognition of its commitment to a cloud-first agenda in marketing services and the collaborative and successful work the two companies have achieved together.

“Accenture Interactive and Adobe are teaming together to create the best customer experiences on the planet,” said Glen Hartman, managing director, Accenture Interactive North America. “We are collaborating with Adobe like never before to tap the full potential of cloud-based marketing solutions and deliver innovation that put our clients ahead in today’s competitive digital landscape.”

Accenture Interactive and Adobe in their alliance expansion are committed to develop joint innovative solutions for specific industries to transform their customer experiences in North America and Europe. The first set of solutions helps financial services organizations attract, engage and retain high-value customers. Utilizing the capabilities of the Adobe Marketing Cloud, Accenture has also developed Accenture Interactive Boutique, a cloud-based platform-as-a-service solution that simplifies the development, execution and measurement of digital marketing and commerce for fashion retailers and luxury brands.

“Accenture Interactive continues to prove its strong abilities to better create and deliver tailored digital marketing solutions,” Jay Dettling, vice president of global partners, Adobe. “We are thrilled to honor Accenture Interactive as the Marketing Cloud Partner of the Year. This recognition is a testament to the joint commitment we have to drive digital success for our clients.”