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Vubiquity Taps Digital Element for Geographic Rights Management
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Vubiquity March 7 announced it’s partnered with IP geolocation tech firm Digital Element to enhance its geographic rights management capabilities worldwide, in the hopes of giving its studio and TV partners better geolocation filtering for content distribution platforms.
Vubiquity, which helps its content partners deliver video to more than 1,100 distributors, will specifically use Digital Element’s IP intelligence and geolocation solution NetAcuity to better track where and how content is being distributed in the African and Latin American regions, the companies said in a statement.
“We needed to access data in the African and Latin American regions, and while the studios we work with do offer a list of approved IP geolocation technology providers, many of the companies tend to operate only in very specific parts of the world,” said Allan Dembry, CIO and head of global engineering for Vubiquity. “Digital Element’s NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy and VPN datasets, which meet the studios’ licensing requirements.”
NetAcuity offers users access comprehensive IP datasets covering geographic location, proxies, and virtual private networks (VPNs), and promises to ensure more accurate global compliance with geographic rights regulations. Hulu, CNN, Disney Interactive, Sony Pictures, ESPN and others currently use Digital Element’s technologies.
“We are very excited to be working with such a rapidly-growing, global company as Vubiquity, to help improve the service it provides to studios and distributors,” said Charlie Johnson, Digital Element’s VP of the U.K. and Ireland. “The ability to holistically evaluate user location along with proxy is invaluable, and our technology is empowering Vubiquity to uncover actionable insights into the behaviors of online viewers — while protecting their right to privacy — to deliver the best possible viewing experience for customers around the world.”
