Business
Scott Wilcox Joins Digimarc as VP of Client Services (MESA)
Story Highlights
The ongoing movement toward connected packaging continues to take shape across the consumer packaged goods (CPG) industry, and it received a significant boost recently with the appointment of product packaging veteran Scott Wilcox to the Digimarc executive team as vice president of client services.
Wilcox’s CPG expertise will serve as an important bridge between brands and Digimarc Barcode, helping brand managers utilize connected packaging to increase supply chain efficiencies and improve consumer engagement. Digimarc Barcode is a unique, imperceptible data carrier that permeates the entire surface of a package, and contains the same Global Trade Item Number (GTIN) information found in traditional UPC barcodes.
Wilcox has more than 25 years of experience in the graphic services industry and comes to Digimarc from sgsco, a leading global supplier of design-to-print brand development products and services. Most recently, he was vice president and business manager for several of sgsco’s largest CPG customers, including Diageo and MillerCoors. He started his career on the shop floor with sgsco and throughout his tenure earned leadership roles within operations, management, sales, and business development teams. His experience bringing ideas to market, along with understanding the needs of the supply chain and the perspective of brand owners, will help Digimarc expand its core business and apply Digimarc technology to address emerging business challenges.
“The proliferation of connected packaging is going to be here much quicker than people realize and there is great potential for Digimarc to help revolutionize the industry,” said Wilcox. “I’ve spent a lot of time with brand owners and their suppliers. They know they can be doing more with their packaging as it relates to consumer engagement and manufacturing and logistical efficiencies. Plus, there are also huge benefits for retailers. I look forward to leveraging my experience to help brands successfully navigate the rapidly changing business environment of connected packaging.”
