Exclusives

Digital platform product and service provider Source Digital has launched a new smart content platform — dubbed SourceSync.io — that promises to connect consumers with personalized content across every screen.

The open-platform service interfaces with existing digital asset management (DAM) systems and production data sources to “virtually and perpetually align it with new data for curation at any point against the programming,” the company said in a statement. In essence, the new service allows for an unlimited amount of data to be stored and associated with every frame on digital video, better-leveraging metadata for archiving and digital delivery.

“As a one-size-fits-all viewer engagement model no longer resonates with younger viewers, the evolution toward more personalized use of content commands content owners to enable information for discovery wherever and whenever it’s asked for by socially-driven viewers, allowing them to initiate their own engagement strategies,” said Source Digital CEO Hank Frecon. “SourceSync.io will significantly increase these viewer engagement options, differentiate programming and unlock revenue streams within programming that has previously only been dreamed about.”

What makes the SourceSync.io service unique is that associated metadata and ancillary content is sourced as a virtual catalog, without physically binding the data to the video frames themselves, allowing for easy addition, subtraction and restrictions for the data associated with the content, regardless of platforms or devices.

Core components of the service include Scenenventory (the service’s metadata and asset warehouse), Kurator (a metadata management tool), Whisper (which allows for secure access to metadata using time, data type and the relationship to the content, in order to create personalization), and Pulse (a consumer analytics tool).

And Source Digital is already seeing successful use cases of the new tool: SourceSync.io is being used by media and entertainment company Broadway Video to help content creators prepare, manage, aggregate and deliver digital content across platforms.

“Source Digital’s patented technology provides Broadway Video with the ability to streamline metadata resources and clarify information for content discovery in search engines requiring more personalized information,” the company said in a statement. “The result is a custom user experience that’s optimized for an immediate call-to-action and unlimited opportunities for consumer engagement during programming.”