Business
RSG Media CEO to Keynote at IBM’s World of Watson (MESA)
Story Highlights
Mukesh Sehgal, President, Founder, and CEO of RSG Media will be a keynote speaker at IBM’s World of Watson conference on Tuesday, October 25th at 11am. Sehgal will address his findings on “Knowledge from Data” along with other nationally recognized executives, including Ginny Rometty, Chairman, President, and CEO of IBM. As President and CEO of RSG Media Systems, Inc. for over thirty years, Mukesh Sehgal leads the development of RSG Media’s industry-leading software solutions that are crucial in supporting business strategies. Under his leadership, RSG Media has pioneered building systems that manage and report on content rights, usage, royalties, financials, and other critical factors that let rights owners exploit their assets fully.
These systems are used by media & entertainment companies worldwide. Mukesh has applied principles from his bestselling book, published on relational database management systems, DB2: Concepts, Programming, and Design, to further innovate RSG Media into creating a new arm of the company in ad sales, helping clients manage linear and digital ad inventory.
From this unique position, RSG Media simplifies rights management, content usage revenue and promo optimization, allowing the world’s top media & entertainment companies to engage with consumers across all screens, formats, and types of inventory.
