Advertising
Hewlett Packard Enterprise Shifts Most Of Its Agency Assignment to Publicis (MESA)
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Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise. Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand’s roster and together will serve as the brand’s strategic marketing partners. Razorfish will continue leading HPE’s website efforts. “HPE competes in challenging and transformative markets,” said Henry Gomez, Executive VP and CMO, Hewlett Packard Enterprise. “We needed enhanced capabilities, particularly in digital marketing, and after a search felt that Publicis had the best set of assets across the board. We are looking forward to this journey ahead.” Begun as a creative AOR review, HPE recognized the transformational capabilities and the Power of One of Publicis Groupe, which resulted in a fully integrated, end-to-end relationship that includes brand strategy and creative, TV, digital, social, lead generation, media, site, mobile, data science and experiential.
“Publicis united its best-in-class agencies and capabilities to provide HPE with a solution that helps them strategically navigate the future of the IT industry,” said Andrew Bruce, CEO, Publicis North America. “Our new, proven approach offers end-to-end solutions for clients to help them break through in ways agencies haven’t done before. We’re proud to partner such an innovative, category-changing brand like HPE.”
“Technology is one of the most fascinating and complicated industries, as the technology and customer base is continually evolving. So category-defying thinking, technology and creative is necessary,” said Dawn Winchester, Chief Digital Officer, Publicis New York. “The journey to reach and bond with IT decision makers has radically changed as there is so much commercialization within the industry. We’re looking forward to using our tools, talents, and strategic thinking to create a suite of work that transforms HPE’s business and expands their global footprint.”
