Business
Cognizant Picks Up Digital Firm Idea Couture (HITS)
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IT and consulting firm Cognizant has acquired Toronto-based Idea Couture, a privately held digital innovation, strategy and design firm, the companies announced July 28. Cognizant will operate Idea Couture under its Cognizant Digital Works division. Terms of the deal were not disclosed. “Idea Couture has a track record of success in managed innovation — including rapidly envisioning, designing and prototyping digital solutions — to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage,” said Gajen Kandiah, EVP of Cognizant Digital Works. “The Idea Couture team’s capabilities accelerate our ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems.” The acquisition will help Cognizant Digital Works offer new prototyping products, services and business models using new digital technologies, including artificial intelligence, cloud services and the Internet of Things, for everything from front-office customer experience to back office IT systems.
“We are excited to build on our vision of a new kind of company that can conceive and build new products and experiences and bring transformation to our clients,” said Idris Mootee, CEO at Idea Couture. “As part of Cognizant Digital Works, we will be able to do even more exciting things with design and technology. By connecting with Cognizant’s proven technical abilities, global scale, and domain expertise, we can help our clients realize the value of their innovation efforts.”
Idea Couture currently has offices in the U.S., Europe, and Latin America, and counts Samsung, Pepsi, Cox, Kroger and more among its clients.
“Building on our recently announced partnership with ReD Associates, this acquisition further advances our strategy to bring together world-class capabilities in behavioral insight, strategy, design, and technology to deliver innovative and impactful solutions for our clients in banking, insurance, life sciences, and our other key industries,” Kandiah said.
