Games/Interactive
YuMe’s Full-Stack Programmatic Video Marketplace Gains Momentum with New Partnership (MESA)
Story Highlights
YuMe has announced that MUH-TAY-ZIK | HOF-FER, an award-winning, full-service advertising agency focused on strategic creative and media solutions for their stable of clients, has licensed the YuMe for Advertisers (YFA) platform to programmatically run multi-screen video ad campaigns. “YFA is designed to address the ever-growing needs of programmatic brand advertisers and their agencies,” said Hardeep Bindra, Executive Vice President, Operations, YuMe. “We are very excited to work with MUH-TAY-ZIK | HOF-FER to offer programmatic access to multi-screen video audiences and audience targeting that goes above and beyond the limitations of cookie-based targeting as we continue to gain traction for both our demand and supply side platforms, YuMe for Advertisers and YuMe For Publishers (YFP).”
As MUH-TAY-ZIK | HOF-FER continues to grow their media capabilities, they’ve selected YuMe’s demand side platform (DSP) to reach multi-screen video audiences and leverage extended brand reach via carefully curated PC, mobile and connected TV (CTV) inventory. YFA will also extend MUH-TAY-ZIK | HOF-FER unique, first-party audience segments that span across online and mobile audiences for targeted video ad placements.
“For advertising professionals, the power of video is beyond question as a media vehicle,” said Eric Perko, Director, Media Services, MUH-TAY-ZIK | HOF-FER. “What’s needed now is a better way to address the challenges of multi-screen campaign planning. YFA brings us that solution and delivers the right inventory across all video viewing devices with next-gen audience targeting capabilities. It’s all about moving the needle for our clients and YFA as a programmatic tool helps us achieve that goal.”
With the new and expanded partnership, MUH-TAY-ZIK | HOF-FER will also have on-demand access to YuMe’s trading specialists for best practices around programmatic video advertising and targeted audience reach, agnostic of screen type.
