M+E Connections

Deluxe-Technicolor, Unique Digital Create Digital Cinema Distribution Alliance

Deluxe Technicolor Digital Cinema (DTDC) — a joint venture of Deluxe Entertainment Services Group and Technicolor that provides digital cinema mastering, distribution and management services — has announced a new partnership with the U.K.’s Unique Digital Limited, creating a new digital cinema delivery solution, the companies announced May 5.

Unique Digital — which offers software solutions for the management and delivery of digital cinema content — and DTDC will offer up an online digital cinema delivery solution based on Unique’s Movie Transit (MT) network, which delivers theatrical first-run films via landline broadband. The service will initially be available in the U.K. and Ireland, and the Nordic and Baltic regions, with the goal of reaching more 4,000 cinemas.

“We are always looking for new ways to improve the efficiency of our service to the industry through innovation or partnership deals such as this one with Unique Digital,” said George Eyles, managing director of Deluxe Technicolor Digital Cinema. “With installs reaching more and more sites and bandwidth increasing, the need for innovation in the theatrical content distribution space has become critical.

“Our alliance with Unique gives us the ability to deliver a long-term viable future for content delivery for our studio and independent distribution customers, with the benefit of working with a single vendor to manage worldwide releases across the globe. Unique Digital’s history of innovation and quality software solutions allow us to add value to our core services by linking the value chain and providing increased reporting and analytics access.”

Chris Hagan, chairman of Unique Digital, called the alliance “a real step forward in terms of rationalizing, understanding and enhancing the delivery of DCP content to Exhibition. We are delighted to be partnering with Deluxe Technicolor Digital Cinema. Their worldwide service coverage, long history and outstanding reputation made them the perfect partner for Unique Digital.”