Analytics
Spotify Adds Video Streaming, Other Services Built Around Listener Data (AdAge)
Story Highlights
Spotify is rolling out a slew of new products, including a video platform, designed to transform the music streaming service into a much broader entertainment system. By adding video to its mix and making better use of customer data, the company aims to engage customers on the platform for longer, while offering marketers new ways to connect with listeners. “Spotify users are engaging not just with music.
