M+E Daily
1K Studios’ New Prez Higgins Outlines Plans for Digital Growth
Story Highlights
By Lyndsey Schaefer
With the announcement of its recent realignment, Cinram’s 1K Studios aims to showcase its impressive creative chops while simultaneously transitioning into a next generation, fully integrated digital agency.
1K Studios provides digital media services to a growing roster of entertainment and consumer product clients. 1K supports its clients in engaging and interacting with their customers via innovative campaigns, products and experiences.
“With beginnings in the DVD world, 1K has grown to be much more. Our team combines award-winning creative work with technology and strategic insight to create memorable connections with fans,” says Ben Higgins, Cinram Group SVP and newly-named President of 1K Studios. “1K’s tagline, ‘Turning consumers into fans’ hasn’t changed, but our added capabilities across content, digital product development, and social have increased what the agency can do for its clients. While 1K intends to continue to support and grow with its home entertainment clients, we are also aiming to build on the work we’ve have done for theatrical, for broadcast TV and for corporate brands.”
While historically known predominantly as a creative shop, 1K will expand upon recent projects that have utilized their full spectrum of services to further enhance their transmedia storytelling. From creative design, to live action content, to animation, to complex application development, and to social media campaign management, 1K has an integrated approach to marketing content and products.
Higgins was originally hired to look at Cinram’s corporate strategy and to expand on what was being done on the digital side. He had a key role in the company’s acquisition of Saffron Digital, and will still support Cinram at a corporate level, but will primarily focus on the digital side of the business.
“The digital world around us moves at an astonishing pace and we pride ourselves on understanding this shifting landscape, finding unique ways to connect with consumers across all mediums and screen sizes”, says Higgins.
While in the past, 1K was a silent player in creating compelling new experiences, Higgins says, it now has a voice that’s meant to be heard. Keep an eye out for more exciting announcements from 1K Studios in the coming months.
