Smart Screen Exclusive
Top Level Keynotes on Tap For 2nd Screen Summit NYC
Story Highlights
By Lyndsey Schaefer
There’s just one week to go until the 2nd Screen Summit NYC. The one-day conference will be held June 27, during CE Week, and will feature three tracks of programming where leading experts will focus on advertising and brand engagement on the 2nd screen, the fundamentals of preparing a 2nd screen strategy, and the challenges and opportunities facing the emerging 2nd screen market.
S3 NYC will be anchored by two keynote conversations. In a presentation that no network or advertising executive should miss, pioneering digital media executive Robert Tercek, Chairman of Creative Visions, will offer his unique perspective on engaging viewers through 2nd screen experiences, the significance of TV’s current golden age or programming, and the mass proliferation of tablets and smartphones in consumer homes. He will also address the effects on advertising, TV audience engagement from the networks and sports leagues, and where the challenges and opportunities lie in the near future for the 2nd Screen industry.
In the second keynote, Steve Youngwood, Executive Vice President and General Manager of Digital for Nickelodeon, will detail the network’s 2nd screen strategy for engaging with its younger and family-based audience. Other highlights include strategies for leveraging the Nickelodeon’ brand and its loyal audience to create new opportunities for programming, engagement and monetization.
If you’re serious about exploring the 2nd screen for your technology and content, then the 2nd Screen Summit is the must-attend event. Based on its international successes at IBC, CES and NAB, the program comes to CE Week with the most important players in the room. See the final program here — or register today by clicking here.
