Smart Screen Exclusive

Watchwith Sync-to-Broadcast Content Creation and Syndication Platform Supports Live TV Programming

Watchwith Sync-to-Broadcast Content Creation and Syndication Platform Supports Live TV Programming

Watchwith® has announced a key upgrade to its Sync-to-Broadcast content creation product, Showrunner™. New Showrunner features include support for live television production and distribution, automated creation of Sync-to-Broadcast related content powered by RAMP’s MediaCloud platform, and the ability for TV programmers to quickly and easily define new DoubleClick for Publishers (DFP) inventory within a Sync-to-Broadcast consumer experience on the web, phone, tablet, or connected TV.

Watchwith also announced this week partnerships with NBC, USA and Syfy, who are utilizing Watchwith’s Showrunner to power their proprietary second screen apps and brands like “The Voice – Live” and “SyFy Sync,” to extend that content to social TV partners such as zeebox. These and other networks are using Showrunner to add polls, trivia games, photo galleries, and social check-ins to their web, mobile, tablet, and connected TV products.

Television producers have previously used Showrunner to create original Sync-to-Broadcast content for pre-recorded television programming. Producers of live news, sports and reality competition television programming can create valuable, engaging, Sync-to-Broadcast related content on the fly, experiment with new forms of audience engagement on mobile, web and tablets, and enhance live television events with Sync-to-Broadcast content that must be experienced live.

“Our customers are rapidly discovering new ways to engage their viewers,” says Zane Vella, Watchwith CEO. “Showrunner is proving to be a powerful tool for both creative expression and unlocking new revenue from live and pre-recorded TV.”

The entire platform is designed for content creators to be able to quickly and easily create Sync-to-Broadcast content, says Geoff Katz, Watchwith’s Vice President, Business Development and Marketing.

“We think that adding engagement timed to the show is part of the magic that second screen brings,” Katz says.

For more information visit watchwith.com

  • linkedin
  • fb
  • twitter
  • google plus
  • email

TOP HEADLINES

  • Deluxe’s Beast, Company 3 Test Drive New Panavision DXL for ‘Underwater’ Short Film (Deluxe Blog)Director Russ Lamoureux’s ethereal short film more...

  • Amazon Sets Up Shop in the Heart of the Publishing Industry (NYT)Amazon is bringing its experimental, data-driven a more...

  • Spoiled by Agile (Wazee Digital Blog)Is it possible to practice agility and not have th more...

  • Cannes: Netflix Movies Dominate Early Digital Buzz Amid Screening Controversy (Variety)Netflix might not be returning to the Cannes Film more...

  • CFO: Disney Not Interested in Premium VOD (HMM)While studios and theater operators engage in talk more...

  • FCC Budget Showcases Rapidly Shrinking Media Regulatory Agency (THR)Don't expect much policing of indecency, competiti more...

  • The Best Digital Offense Starts With the Best Security Defense (Cisco)We have been talking about digitization for a whil more...

  • Cyberattacks Again Roil Hollywood … Can Anything be Done About It? (L.A. Times)Like most large corporations, major Hollywood stud more...

  • Five Security Lessons WannaCry Taught Us the Hard Way (Dark Reading)The scope and severity of the fallout from the Wan more...

  • Not Investing in Cybersecurity Has ‘Inverse ROI’ (TechTarget)If the cyberattacks that infected computers in mor more...

  • XML vs. JSON: A Security Perspective (Independent Security Evaluators)XML and JSON are both universal formats for arbitr more...

  • Stopping Ransomware Starts With Your Inbox, Cybersecurity Professionals Say (KQED)A screenshot of a virus-infected computer has been more...


OUR MEMBERS