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Anne Arroyo, The NPD Group
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Anne Arroyo
Director of Client Development
The NPD Group
Anne Arroyo is the Director of Client Development for all of The NPD Group’s video industry clients. Anne joined NPD’s Entertainment group in July 2011. Previously, she was with Universal Studios Home Entertainment, where she gained 10 years’ experience in marketing research, insights, strategic planning, and forecasting.
Anne has a deep understanding of home entertainment marketing and distribution and how to use knowledge of trends to inform tactical and strategic business decisions. She applies her expertise in defining business problems in partnership studios and distributors to develop business strategies that are grounded in market trends. She is a graduate of UC Berkeley with an emphasis in Cultural Anthropology.
