M&E Daily

2nd Screen Summit Delves Into Consumer Engagement

2nd Screen Summit Delves Into Consumer Engagement

By Lyndsey Schaefer

The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences.

Baxter, who keynoted the 2nd Screen Summit in Santa Monica, Calif. on Wednesday, noted that 50 percent of television viewers are simultaneously emailing, using social networks, or browsing the Internet on another device.

BuddyTV has partnered with video programming distributors such as AT&T U-verse to create the level of interaction needed between mobile devices and primary screens for a convenient consumer experience. With more than 115,000 over-the-top titles available today, Baxter said, BuddyTV aims to help consumers find what they’re looking for.

Following Baxter’s keynote, a panel on “Creating an Engaging Experience for 2nd Screen Consumer Applications” explored the nature of consumer engagement. Baxter joined panelists Marc Beckwitt of M-GO, Kelly Egan of Fanhattan, Matt Kennedy of 1K Studios, and Ajay Shah of TVplus, to address ways to retain a consumer audience with second screen apps.

The panelists agreed that the goal of second screen apps is to pull consumers back into the TV—i.e., the primary screen—at the appropriate time. Engagement comes from two places: very rich metadata and hooks that allow consumer participation. Further development of search and discovery processes, the panelists said, is essential to making the second screen experience first-rate for all consumers.


  • linkedin
  • fb
  • twitter
  • google plus
  • email

EVENTS

TOP HEADLINES

  • Amazon’s Ambitions Unboxed: Stores for Furniture, Appliances and More (NY Times)For years, retailers have been haunted by the thou more...

  • 3 Major Issues Facing the Movie Business (Variety)Last year, the talk at CinemaCon was all about Scr more...

  • New Hollywood Panic and Pressure Over Rival Premium VOD Plans (THR)This year's edition of CinemaCon could hold plenty more...

  • Millennials Aren’t Watching TV – At Least Until They’re Older (Newsweek)Millennials aren't watching television nearly as m more...

  • Report: Online Reviews Impact Purchasing Decisions for Over 93% of Consumers (The Drum)With 60% of consumers looking at online reviews at more...

  • The Disc at 20: Packaged Media Resonates in a Digital Age (HMM)In an era of digital distribution and streaming vi more...

  • Salesforce Looks for a Future Beyond its Walls with Rising VC Investments, Acquisitions (VentureBeat)When it comes to investments and acquisitions, Sal more...

  • GameStop Closures: Is This the End of Brick-and-Mortar Video Game Shops? (CSMonitor)Gamers no longer have to look far or travel wide f more...

  • Accenture Buys OCTO Technology to Boost Digital Transformation Services (CMS Wire)Accenture announced it has bought Paris-based OCTO more...

  • 89% Satisfied With VR Headset, 90% Say Easy To Use (MediaPost)While most people don’t have virtual reality hea more...

  • Can Hulu Reprogram the Way We Watch TV?  (Fast Company)Picture this: You’re out to dinner with your in- more...

  • Netflix Without Borders: Inside the Streaming Service’s Plans for Global Domination (Fast Company)Globalization for Netflix also means spending more more...


OUR MEMBERS