M&E Daily

2nd Screen Summit Delves Into Consumer Engagement

2nd Screen Summit Delves Into Consumer Engagement

By Lyndsey Schaefer

The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences.

Baxter, who keynoted the 2nd Screen Summit in Santa Monica, Calif. on Wednesday, noted that 50 percent of television viewers are simultaneously emailing, using social networks, or browsing the Internet on another device.

BuddyTV has partnered with video programming distributors such as AT&T U-verse to create the level of interaction needed between mobile devices and primary screens for a convenient consumer experience. With more than 115,000 over-the-top titles available today, Baxter said, BuddyTV aims to help consumers find what they’re looking for.

Following Baxter’s keynote, a panel on “Creating an Engaging Experience for 2nd Screen Consumer Applications” explored the nature of consumer engagement. Baxter joined panelists Marc Beckwitt of M-GO, Kelly Egan of Fanhattan, Matt Kennedy of 1K Studios, and Ajay Shah of TVplus, to address ways to retain a consumer audience with second screen apps.

The panelists agreed that the goal of second screen apps is to pull consumers back into the TV—i.e., the primary screen—at the appropriate time. Engagement comes from two places: very rich metadata and hooks that allow consumer participation. Further development of search and discovery processes, the panelists said, is essential to making the second screen experience first-rate for all consumers.


  • linkedin
  • fb
  • twitter
  • google plus
  • email

EVENTS

TOP HEADLINES

  • Q&A: IBM Aspera CEO Michelle Munson on the Pre-NAB Media Landscape (Studio Daily)What kind of trends are you seeing among your cust more...

  • Sony Will Offer its First OLED Bravia TV at Video & Audio Center (Twice)Sony will bring its groundbreaking OLED A1E Bravia more...

  • Box CEO Aaron Levie: Think About the Jobs AI Will Create, Not What It’ll Take Away (CNBC)Artificial intelligence (AI) will bring about huge more...

  • Capgemini: How to Unlock Your IoT Potential (Business Review Europe)Until recently, businesses were mainly using the I more...

  • IT Certifications: How Valuable are They? (Data Center Knowledge)There seems to be two schools of thought on the va more...

  • Oracle’s Hurd: Answer the Questions That Really Matter to Your Business (Forbes)Oracle CEO Mark Hurd tries to avoid broad tech ind more...

  • Why Data Democratization is Such a Game-Changer In Our Big Data World (DataInformed)We’re seeing a new wave of democracy—of data, more...

  • What Facebook’s AR Push Means for the Future of Commerce and the Concentration of Power (The Drum)After months of quietly shifting its suite of apps more...

  • The Highest-Paying Jobs in Tech in 2017 (Forbes)One of the takeaways we see (via data from LinkedI more...

  • RSG Media Utilizes IBM Analytics to Help Clients Boost Viewership, Revenues (MESA)The cable television industry is in the midst of m more...

  • IBM Watson’s New Job as Art Museum Guide Could Hint at Lots of Future Roles With Brands (Adweek)So, how do you get art to speak to you specificall more...

  • Tribeca, IBM Launch Contest Seeking Ideas About Using Artificial Intelligence in Entertainment (Variety)IBM has teamed with the Tribeca Film Festival to e more...


OUR MEMBERS