M&E Daily

2nd Screen Summit Delves Into Consumer Engagement

2nd Screen Summit Delves Into Consumer Engagement

By Lyndsey Schaefer

The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences.

Baxter, who keynoted the 2nd Screen Summit in Santa Monica, Calif. on Wednesday, noted that 50 percent of television viewers are simultaneously emailing, using social networks, or browsing the Internet on another device.

BuddyTV has partnered with video programming distributors such as AT&T U-verse to create the level of interaction needed between mobile devices and primary screens for a convenient consumer experience. With more than 115,000 over-the-top titles available today, Baxter said, BuddyTV aims to help consumers find what they’re looking for.

Following Baxter’s keynote, a panel on “Creating an Engaging Experience for 2nd Screen Consumer Applications” explored the nature of consumer engagement. Baxter joined panelists Marc Beckwitt of M-GO, Kelly Egan of Fanhattan, Matt Kennedy of 1K Studios, and Ajay Shah of TVplus, to address ways to retain a consumer audience with second screen apps.

The panelists agreed that the goal of second screen apps is to pull consumers back into the TV—i.e., the primary screen—at the appropriate time. Engagement comes from two places: very rich metadata and hooks that allow consumer participation. Further development of search and discovery processes, the panelists said, is essential to making the second screen experience first-rate for all consumers.


  • linkedin
  • fb
  • twitter
  • google plus
  • email

EVENTS

TOP HEADLINES

  • Dolby Cinema Expands in Europe with Les Cinemas Gaumont Pathe Deal (THR)Cinema chain Les Cinemas Gaumont Pathe inked a dea more...

  • Facebook Quietly Adds Piracy Devices to List of Banned Sale Items (Variety)Facebook has joined the fight against illegal vide more...

  • DXC Technology CEO: Sales Team ‘Blown Away’ by Combined CSC-HPE ES Partnership Network (CRN)DXC Technology CEO Mike Lawrie said clients have e more...

  • AMC Entertainment CFO: Premium VOD Window Talks Hit an Impasse (THR)Negotiations between the major studios and domesti more...

  • The AI Fight is Escalating: This is the IT Giants’ Next Move (CIO)Artificial intelligence is where the competition i more...

  • Chile’s Largest Stock Exchange Plans to Implement IBM Blockchain Tech (CoinDesk)A major blockchain trial is moving toward implemen more...

  • Cisco Launches IoT Operations Platform to Save Your IoT Project From an Early Death (TechRepublic)A new IoT platform from Cisco aims to address the more...

  • Smartphones Overtake DVD/Blu-ray for No. 2 Most-Owned Tech: CTA (Twice)Smartphones are now in 80 percent of U.S. homes, a more...

  • 5 Reasons Why CIOs Need to Prepare for Brexit and Modernize IT (Avanade Insights)The degree of impact that Brexit will have on the more...

  • Virtual Reality isn’t a Hit at Home, so Imax Tries Arcades (Bloomberg)Imax, best known for its high-tech movie screens, more...

  • What China’s Live Streaming Crackdown Mean for Marketers (AdAge)Chinese authorities are cracking down on live stre more...

  • Disney CEO Bob Iger: Hacker Threat About Stolen Movie Was a Hoax (Variety)Disney chief Bob Iger confirmed the company receiv more...


OUR MEMBERS