With film studios and television networks all eyeing the development of “second screen” consumer apps, the Media and Entertainment Services Alliance (MESA) plans to host an executive summit dedicated to advancing best practices in this burgeoning field.
The 2nd Screen Summit, or “S3,” will take place at the Burbank Airport Marriott in Burbank, Calif. on February 22. Chuck Parker, a digital video veteran, has been named conference chair.
Parker is a leading evangelist of the second screen marketplace: he has reviewed nearly two dozen apps from television broadcasters, sports networks, and others at his personal blog, located here. Parker plans to continue blogging about second screen developments from next week’s CES convention, all the way up to the S3 event.
“An estimated 86 percent of mobile Internet users have used their devices while watching TV,” says Parker, citing data from Yahoo! and Nielsen. “What’s more, 30 percent of these consumers use their second-screen devices to look up information related to what they’re watching.
“S3,” Parker continues, “will serve as a forum for content owners, consumer electronics manufacturers, and third party app developers to share views and exchange ideas on further building this new channel of consumer interactivity in the digital living room.”
Topics at the half-day S3 conference will include second-screen consumer behavior; the importance of metadata for driving unique opportunities in digital content distribution; and demonstrations of premium app experiences.
For registration information, visit www.2ndscreensummit.com.