M&E Daily

Agency Finalizes Rule on Product Safety Labeling for Packaged Media Marketed to Children

Agency Finalizes Rule on Product Safety Labeling for Packaged Media Marketed to Children

Under a new rule from the Consumer Product Safety Commission (CPSC), music, movie and game distributors may have to add tracking labels to certain children’s titles to satisfy a congressionally-mandated mechanism for safety recalls.

Most DVDs, CDs, and game packages are not subject to the labeling requirements, which are designed to limit children’s risk of exposure to lead and other chemicals as part of the Consumer Products Safety Improvement Act of 2008 (CPSIA). But as Sean Bersell, VP Public Affairs at the Entertainment Merchants Association (EMA) notes, some children’s entertainment may be classified by the CPSC as “children’s products” under the new criteria.

The law defines “children’s product” as any “consumer product designed or intended primarily for children twelve years of age or younger.” The CPSC’s interpretive rule (PDF) offers manufacturers several factors for determining whether a given CD, DVD or videogame disc should be considered a “children’s product” — including reference to the title’s rating by industry groups such as the Motion Picture Association of America and .

At issue for distributors and disc manufacturers is whether they can reliably predict which way the government

In a note to his association members, Bersell says that the new rule provides “no blanket exemption for movies and video games aimed at children under age four” — reversing an earlier proposed interpretation. The agency, Bersell adds, “had previously suggested that very young children lack the motor skills to personally use the products and the physical products themselves (as opposed to the content they contain) have no appeal to children.” Ultimately, however, “the CPSC decided that such a bright line exemption would ‘only further complicate’ the age determination.”

The rule takes effect upon publication in the government’s Federal Register.

  • linkedin
  • fb
  • twitter
  • google plus
  • email

EVENTS

TOP HEADLINES

  • Is Your Enterprise Ready for Content Arms Race? (V2 Solutions Blog)As humans, the greatest gift that we have received more...

  • Live Linear OTT Market to be Worth $7B by 2021: Report (Fierce Cable)ABI Research predicted that live linear OTT video more...

  • Why 2017 Can Be the Year Home Theaters Come Into Their Own (NDTV)Home entertainment has, in the last few years, gon more...

  • Sprint Purchases 33% Stake in Tidal (Billboard)Sprint has acquired a 33 percent stake in Jay Z's more...

  • How Ad Blocking Is Moving to TV (Datamation)Since the internet first entered our lives, online more...

  • Google Makes Search Data Available for YouTube Ad Targeting, Upping Pressure on TV (VideoNuze)Last Friday, while most of the world was focused o more...

  • Mobile Ascent: Smallest Screen is the Key for Video (The Drum)Just a few years ago, received wisdom predicted th more...

  • China Increases Internet Controls, Hits VPNs, as Web Population Grows (Variety)Chinese regulators have unveiled new controls limi more...

  • Davos Highlights AI’s Massive PR Problem (Forbes)Aside from the occasional assembly line worker get more...

  • Ajit Pai to Be FCC Chair (B&C)FCC senior Republican Ajit Pai has been named Pres more...

  • Adobe’s Foster: Brands Should Focus More on What Consumers Want (Beet.TV)To genuinely personalize today’s customer experi more...

  • AWS’ Secret Weapon: Its Custom-Made Hardware, Network (GeekWire)It’s not unusual for internet and software giant more...


PRODUCED BY

OUR MEMBERS